Dressed in the colours of the rainbow, Jasper’s mayor and council celebrated the completion of the community’s rainbow-painted crosswalk, June 12. Gathering together before the day’s Committee-of-the-Whole meeting, the group posed for a few photos and snapped a quick selfie.
They weren’t alone in their desire to capture the colourful addition to Jasper’s streets—immediately after they cleared the way, half a dozen visitors took their place, to capture their own images.
The rainbow crosswalk, at the intersection of Connaught Drive and Miette Avenue, adjacent to the Visitor Information Centre and Whistlers Inn, was installed May 27 and was funded by OUT Jasper, an advocacy group for LGBTQ people living, working and passing through Jasper.
“Jasper prides itself on being a welcoming and inclusive community and this rainbow-painted crosswalk is yet another reminder of that,” said Mayor Richard Ireland.
“It’s a celebration of the diversity of our community and a reminder that, when you’re in Jasper, you can be who you are without judgement or fear. We welcome you as you are.”
In September 2017, council approved the installation of the rainbow crosswalk under its new non-standard crosswalk policy. Under the policy, non-standard crosswalks are intended to be artwork that enhances Jasper’s streetscape while promoting social and cultural causes that support diversity and inclusivity in the community.
Non-standard crosswalks must be applied for annually. The applicant is responsible for the cost of painting, traffic control and maintenance.